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Communications and Marketing

Designing Publications

The elements that make up the new Lake Forest College brand can be mixed and matched in fun and interesting ways to create a wide variety of publication designs.

The Downloads and Resources page provides some sample page layouts, as well as the fonts and color palette mentioned below.

Guidelines for Publications

  • Fonts: Publications should use Avenir for body text, Janson Text for primary (largest) page headers, and either of these fonts for smaller headers.  
  • Colors:  Print publications should use Lake Forest’s official colors (PMS 186 Red, PMS 871 Metallic Gold, and Black).  Other colors (from the suggested palette or important colors for your organization) may be used as accent or spot colors as desired.

Sample Publications

We will begin posting source files and PDF versions of publications created by the Office of Communications and Marketing soon.